Fashion Revolution #Haulternative

Fashion Revolution Day

On 24 April 2013, 1133 people died in the Rana Plaza catastrophe in Dhaka, Bangladesh. A further 2500 were injured. They were killed while working for familiar fashion brands in one of the many ‘accidents’ that plague the garment industry.

Two years on and the demand for fast fashion continues to grow, with whole collections of clothing gracing the rails in the shops for sometimes as little as one week at a time. Keeping up with these new trends means purchasing, and a lot of it too, with many shoppers often buying cheap and in bulk. Haulin’ if you will.

Trouble is, with fashion and styles changing so rapidly, many of us seem to have adopted a ‘one in, one out’ policy with our wardrobes and UK shoppers now throw away enough clothing to fill Wembley Stadium every year. Something needs to change and as Fashion Revolution Day approaches, I am here to share my #Haulternative.

I have always had a thing for vintage and preloved clothing. Maybe its the story behind the garment, the quality or perhaps because its just that little bit different to the high street, im still not sure. What I do know is that I have a true appreciation for all of my secondhand pieces and they tend to stick around in my wardrobe for a long old time.

I have pulled together a little collection of some of my favourite things from over the years and where they came from. I hope this will inspire you to get involved with Fashion Revolution Day and give preloved a try:

The vintage scarf:

Vintage scarf

Pierre Cardin is one of those fashion designers whose collections have been lusted over by women for years, so when I stumbled across this scarf in a charity shop for the grand sum of £1 I was pretty damn overjoyed to have found my own little piece of that movement. Okay so its a little granny chic but I love it and wore it many times over the winter season. I can’t wait to dig it out again when the weather gets colder.

The coat:

Bargain coat

Ahhh my beloved grey coat. My go-to and my old faithful. It keeps me warm, nips me in at the waist and I can nuzzle into its big collar, all for the handsome sum of £2.50 (I know, I still can’t believe I got it at the price either). When I first bought this a couple of years ago, it was a little too long but after taking it to the tailor its now the perfect length for my 5’4 frame. I don’t recognise the brand (amaranto – can anyone help?) but I know this baby will stay with me for good.

The satchel bag:

Preloved satchel bag

Okay so not strictly vintage as the brand is sold in Urban Outfitters but I found this satchel a few years ago on ebay and whilst its a little beaten up, I think it adds to the look. I believe that satchels are a style of bag thats here to stay and even if they don’t, this is way too practical to stay hidden in my wardrobe.

The pencil skirt:

Vintage fair skirt

I found this skirt on the rails of my local Vintage Fair in Bristol. I haven’t seen anything like this on the high street and I believe that the brand is German but its a great Spring/Summer piece that you can dress up or down – another fav.

So there you have it. If you have any vintage or preloved items to share why not record your own #Haulternative – I would love to see it! It doesn’t stop there either, this year’s Fashion Revolution Day is asking all of us to find out more about who made our clothes. So on Friday make sure you turn that top inside out, take selfie and ask that all important question! More about that here:

L x

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emma watson


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